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MINNEAPOLIS — Aug. 3, 2006 — PepsiAmericas, Inc. (NYSE: PAS), the world's second-largest Pepsi bottler, announced today that it has chosen the Susan G. Komen Breast Cancer Foundation as the beneficiary of its Diet Pepsi sales promotion to support the fight against breast cancer. The program is scheduled to run with participating retailers from Sept. 1, 2006 through Oct. 31, 2006 and will feature approximately four million specially marked Diet Pepsi products in 12- and 24-packs. The packaging will feature Komen Foundation licensed graphics. As part of the program, PepsiAmericas will also donate $100,000 to the Foundation.
"For nearly 25 years, the Komen Foundation has been an educational and inspirational organization that has been at the forefront of the fight against breast cancer," said Keith Melaragno, Vice President Field Marketing for PepsiAmericas. "PepsiAmericas is proud to do its part to lend support that will help the Foundation continue its work, which has meant so much to so many people over the years."
"A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause related marketing and sponsorship at the Komen Foundation. "We are proud to have the opportunity to partner with PepsiAmericas, Inc. to increase breast cancer awareness."
About the Susan G. Komen Breast Cancer Foundation
The Susan G. Komen Breast Cancer Foundation (www.komen.org) was established in 1982 by Nancy Goodman Brinker to honor the memory of her sister, Susan Goodman Komen, who died from breast cancer at the age of 36. Today, the Komen Foundation is an international organization with a network of 75,000 active volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Komen Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards, educational and scientific conferences and community-based outreach programs around the world.
About PepsiAmericas
PepsiAmericas is the world's second-largest manufacturer, seller and distributor of Pepsi-Cola beverages with operations in 19 U.S. states, Central Europe and the Caribbean. In total, PepsiAmericas serves geographic areas with a population of more than 122 million people. For more information on PepsiAmericas, please visit www.pepsiamericas.com.
Contact:
Mary Viola
Corporate Communications
PepsiAmericas, Inc.
(847) 598-2870
Logo as it will appear on Diet Pepsi cans.
